No matter what type of organisation you are, your brand is a critical asset. Few organisation manage their brand well, and most think of it as 'the logo'. We know that organisations of all shapes and sizes need active brand management.
The brands that succeed, the ones we can all remember, are those whose use has been controlled and managed carefully.
We have been working for some time on our own brand management system that ensures that everyone can have online brand guidelines available, and that those guidelines can be managed and adapted over time.
This is a fully managed service, suitable for brands big and small.
There are a series of expensive asset management solutions available that have been used to produce brand guidelines. These work ok if you see your brand guidelines as a library or a repository, want to spend a fortune on licenses, and are happy to train people how to use them. We think brand guidelines should be simpler, more accessible, and more communicative.
Guidelines have also been produced in HTML for individual projects. Again, this works well (we've done it ourselves) but is a time-consuming and costly process that produces a static online equivalent of a printed document.
Our approach combines a beautiful, elegant online environment for the guidelines, with a simple, custom-designed content management system for adding and maintaining content.
We offer a highly flexible service to both brand owners and specialist branding agencies. We can provide anything from an empty shell for you to fill yourself, through to a complete production service. We'll even take a set of printed guidelines and recreate them online, so that you can actually get some use from them.
Brandspace is an extremely cost-effective solution, but delivers an exceptional brand management solution for almost any size and type of brand.
If you would like more information, or would like to work with us as one of our pilot brands, please get in touch.
If you have any questions about this service and what it can do, please get in touch.
Or, call Mark Wilson
on 020 7033 4343.
We'll arrange a time to present what Brandspace can do in more detail.