The Royal Society of Chemistry are one of the most prestigious chemical societies in the world, with a history dating back to the 19th Century.
Our job was to bring their visual communications into the 21st Century, with a complete overhaul of the RSC brand and all of their communications materials and products, both online and in print.
The brief was to deliver a flexible identity system that would cope with the wide variety of materials the RSC delivers, from their website to some of the world's most influential scientific journals and book ranges.
Our solution allows a variety of materials to be delivered to audiences as diverse as schoolchildren and professional chemists, while retaining a distinctive RSC personality.
The RSC logo is a new typographic marque, but it retains plenty of stature, befitting an organisation of their standing.
A central part of the challenge was to ensure that the RSC's in-house design and development teams could deliver all their on-going materials successfully.
We provided templates and complete document designs in print, and a toolkit of AAA-compliant HTML elements for their web development team to deploy on their new site. We also supported their in-house team on site architecture issues as they moved to a new content managed site structure.
Brand guidelines are being delivered online in our own brand management system, and we continue to work with the RSC on improvements to their website and key printed materials like the annual report. Response thus far has been universally positive.
We'd rather talk about you than us, but if you need more information on us, please get in touch.
Or, call Mark Wilson
on 020 7033 4343.
We'll arrange a time to present our full credentials, and we'll even carry out a free SiteReview evaluation for you.
