The Consumers' Association has now adopted the Which? name across all of its activities on and off-line. This represents a major shift towards making the organisation's broad activities more visible and impactful.
As part of a complete re-branding exercise, we were appointed to develop a totally new Which? website, bringing all aspects of their activity into one cohesive visual language and site architecture for the first time.
Our work started with a detailed SiteReview evaluation to assess the strengths and weaknesses of the existing set of sites, which formed the recommendations for how to move the new site forward.
Each of the dozen original sites had its own visual language, navigation scheme and development standards. Each needed to be completely re-thought to integrate it into a single site.
Our challenge was three-fold: develop a new visual language to complement the new brand developed for offline activities; design a single site architecture to unify the disparate existing sites; and deliver the entire site to the highest accessibility standards.
The new site has a bold visual language, a coherent navigation scheme, and has been developed to AAA accessibility standards throughout (with very few exceptions). It blends highly commercial promotion and public campaigning seamlessly and demonstrates that accessible sites of this scale and visual impact are completely achievable.
We coordinated back-end integration across five partner companies, and provided toolkits for on-going development.
The site went live on time to support the press launch of the new brand, despite an extremely tight schedule.
We'd rather talk about you than us, but if you need more information on us, please get in touch.
Or, call Mark Wilson
on 020 7033 4343.
We'll arrange a time to present our full credentials, and we'll even carry out a free SiteReview evaluation for you.
