New site design:

What do we offer?

Launching a new venture is both challenging and exciting, and we can help with every aspect of creating your online communications. You may have done some work on your identity and need a new site for your new venture, or you may need some help creating the brand itself first. Either way, we can help deliver a new website that is well thought out, and effective from the day it goes live.

Our services can include:

• Assessing your marketplace to establish where opportunities lie and what standards will be expected of you.
• Helping you articulate what your brand stands for, and then developing a design solution that will express it successfully.
• Running internal workshops and brainstorms to help you flush out the real needs and aims for your website.
• Running customer focus groups to establish what your customers are looking for, and to test out early ideas for future developments. We can even develop rapid visual prototypes to assist in this process.
• Helping you articulate and document a strategy with sensible objectives and a practical programme, and share it with your organisation as you need to.
• Planning the information architecture of your site to ensure it is structured and organised in the right way for your customers.
• Defining standards for written and visual content, including high-level messages, main copy style, photography, and illustration.
• Designing the entire customer experience, from wireframes to completed visuals.
• Developing standards-compliant code ready for integration with back-end systems where required.
• Testing design schemes with customers, from paper prototyping through to full lab testing and focus groups as required.
• Producing guidelines that help you ensure that you can keep your site at a high standard.
• Producing templates and supporting printed materials that help you integrate your site fully with other forms of communication.
• Managing the entire process for you, including commissioning external suppliers and directing related activities like photographic shoots as required.
• Briefing your internal teams and running internal workshops to ensure your entire organisation is fully behind the new design.
• Performing periodic reviews to assess how the site is working, and where improvements or changes need to be made.

Frequently asked questions.

• Are there any legal requirements for my new site ?
  Yes. At a basic level, you have to comply with all the basic laws that effect print media, and if you store customer information of any kind, with the Data Protection Act. You also need to comply with the Disabilities Discrimination Act which involves designing and developing your site in way that makes it accessible to audiences with disabilities. We can ensure that you comply fully.
• Can you manage the entire site design, build and hosting?
  Yes. We are happy to manage an end-to-end project for you, but we will introduce you to specialist partners for back-end technology and hosting. You can then choose whether to work with them directly, or to have us manage the entire relationship transparently. Either way, we don't charge any kind of markup on partners services: if we manage them for you, we simply charge you for the time it takes us (which is generally very little).
• Can you create the site content for me?
  Yes. We can produce anything from a few key messages, to editing existing content, to creating everything you need. We can help with messaging, written content, photography, illustration, sound, video, creating PDF's... pretty much anything you could put in a website. We can base written content on existing documents and presentations, or we can undertake workshops and interviews to help accelerate the content authoring process.