What do we offer?
Market Monitor is a unique service that, unlike a normal evaluation service, takes an outward-facing view: looking at your competitors and peers, not yourself. We perform an initial evaluation of up to 10 sites, then we can monitor those sites throughout the year. We notify you of any changes, and update your market profile.
On its own, Market Monitor is a valuable way to assess the sites of your competitors and keep track of how they develop. Combined with a SiteReview of your own site, you get a complete picture of you and your market.
The key components of the service are:
- Expert evaluation: we perform a full expert evaluation of up to 10 competitor or peer sites.
- Feature highlighting: we capture and highlight any features of competitor sites that are particularly good and feature them in the market profile.
- Monitoring: we re-evaluate each site on a monthly basis to assess whether there have been any significant changes. We notify you by email and automatically update your market profile to reflect the changes.
- Secure online publishing: your market profile is always available online. We set up a dedicated, password-protected website for your market profile.
What do we deliver?
The heart of the Market Monitor service is your market profile website. Your information is always available there, and is updated automatically. For each competitor, your market profile will feature:
- Visual highlights: visual examples of areas of the site that are particularly weak or strong, along with our written assessment.
- Evaluation: full evaluations based on our seven key criteria.
- History: what areas of the profile have been updated, when they were updated, and what the major changes to the competitor site were.
In addition, we can expand the analysis to include our online assessment groups, and can use scenario-based assessment instead of, or as well as our standard criteria.
