The Human Layer
Intelligent thinking about the digital service experience, brought to you by the team at Wilson Fletcher.
Small gestures, big change. Apple announces updates with sweeping changes to better align interaction and visual design across its four software platforms.
Here at WF, we operate a studio model; something we’ve done since we first opened our doors. It’s a central part of what makes us what we are, and more importantly, it plays a critical role in how we work with our clients.
There are stories about how perfect names have come to business owners in dreams, in visions, on sailing trips or, in the case of Steve Jobs, at farmers markets. While these lucky few were blessed with moments of creativity, for most of us mere mortals naming isn’t an art – it’s a science. Here’s our guide to naming 101.
Our latest WF Talks was saw some of the best minds in design come together to discuss how to make innovation the way of doing business in B2B organisations. Our great panel shared insights that are pertinent for anyone concerned with creating excellent customer experiences.
How can established Australian companies successfully transition from being used to being useful?
With raising expectations and louder voices inside businesses, today it’s people who are calling the shots. Embracing these real end-users is the key to successful innovation for B2B product owners.