The Human Layer
Intelligent thinking about the digital service experience, brought to you by the team at Wilson Fletcher.
On starting her maternity leave, Katie Buchanan reflects on how much the digital design industry is – or more to the point, isn't – changing.
Fail fast. Iterate. Agile. So many of the buzzwords around innovation today focus on boldly doing before contemplatatively thinking. Are we moving so fast we're forgetting to let ourselves think?
Words matter. They shape the experiences people have with the services they use. Stop thinking of words as the finishing touches of a product or service and start using them as the best design tool you never knew you always had.
Minimum viable product. It seems like a clear enough concept, but what does it really mean? It's time to debunk the myth of the product team's favourite catch-all.
B2B service providers: it's time to think like consumer services and invest in your customer experience.
Yesterday was the first day of teaching in a new Digital Service Design Masters course that we've co-authored with Brunel University. As an industry, we need to start properly investing in nurturing the next generation of brilliant digital practitioners.