Some of the most important interactions with customers online involve process-based services. Yet most websites still deliver critical areas like registration, booking, contacting or purchasing less effectively than they should.
Take this one example: in a consumer shopping site, 'checkout' is a crucial site service, but most of today's sites still put up unnecessary barriers to purchase through badly-designed checkout processes.
Is it any wonder that so many customers quit the checkout process before it is complete?
Irrespective of the type of site, who it serves, or the services it delivers, focusing on the quality of key areas of customer interaction will bring dramatic benefits.
Even a basic contact form on the simplest of sites still needs to be well designed. If you actually want people to use it, that is.
Service processes need to be appealing and easy, not confusing and obstructive. Sometimes that means a radical re-think or a novel approach, but often it simply means getting the basics right.
We can examine your site processes, help you identify weaknesses, invent new approaches or simply improve an existing design.
Most live websites were developed using 'traditional' techniques: programmed to support a specific set of browsers. As a result, they are hard to maintain, do not work well across all computer platforms, and exclude some people completely.
Critically for most site owners, they are also hard for search engines to 'read', so your search engine ratings will be lower. If you're visible at all, that is.
Today, there are established global development standards that ensure better performance, easy maintenance, future-proofing, and availability to a wide range of devices and browsing software.
Every site should be built this way, but very few are. Not yet, at least.
Every customer wants the fastest site possible, and none want to be restricted: they want to access your site on the computer and browser of their choice. And you should give them exactly what they want.
Developing to standards will help you reach the most customers and deliver the best experience to them all. It will also save you money by simplifying future changes and design updates.
Development standards may not be the most exciting thing to think about, but they are among the most important.
We can help you understand the standards, assess what you need to do, and deliver a modern, compatible site that will last.
An extraordinary number of websites are a mess: visually cluttered and lacking any coherent design approach. They often look like they were designed by argument.
Very few actually enhance their owner's brand in any way. In an age where a strong brand is vital to success, most organisations seem to accept that the design quality of their website can be sub-standard.
Websites are often the most widely experienced brand channel an organisation has. There is simply no excuse for delivering a weak brand experience online.
Without a distinctive visual and verbal personality, your website is less appealing, less convincing and far less memorable. Put simply, customers will visit fewer pages, buy fewer products, and return less often.
The design of your website should set you apart from everyone else your customers come into contact with. It needs to make you instantly appealing, trustworthy and relevant.
Never underestimate the importance of your brand appeal. If the design of your site does nothing for your brand, your brand will do nothing for your customers.
We can help define and develop your brand personality, design a site that delivers it effectively, and create thetemplates and guidelines to help you maintain it.
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